The Ontario Hop Growers’ Association strongly supports an OCB initiative to allow Ontario craft brewers to open at least one off site store along with the ability to sell each other’s products (cross sell) in those stores in addition to their existing on site brewery stores.
OHGA recognizes that that strong craft beer industry, is a strong hop industry – so members demonstrated a resounding show of support at the associations Annual General Meeting in Whitby, Ontario – Sat., March 28, 2015.
The ability to sell in this complementary channel will help grow the industry of 150+ small, independent and entrepreneurial craft breweries that are operating throughout the province, with more planned and opening on a steady basis. This new channel would also directly impact the growth of the emerging local hop industry, which is also expanding across the province.
OCB also suggests that, to accommodate other craft producers with similar needs, some of the brewery store shelf space should be dedicated to their products ie: cideries, craft distilleries, etc.
In 2013, there were approximately 1,000 direct craft brewery jobs in Ontario with a share of about four per cent for premium-priced craft products. Comparisons to other jurisdictions show shares ranging from six to 30 per cent for craft products. Also, the specialty product/premium priced category in Ontario is easily over 20 per cent and much of it is produced outside of Ontario. Consequently, there is plenty of room for growth and job creation, with no local job offsets.
For more information go here: http://www.foodincanada.com/food-business/craft-brewers-propose-stores-of-their-own-130880/